Analyzing the requirement for social transformation.

Analyzing the requirement for social transformation.

Blogging.

Analyzing the requirement for social transformation.

Lets us Have few questions!

ARE you ready

“Only We”

What if only we are in the business?

The most difficult task in the business but not impossible.

It forces you to ask yourself

“what makes your business different?”

“Why your customers love you?”

“How Do you fit in the competitive marketplace?”

“Why do your customers come back to you?”

Answer can be

They love your product and services.

They are emotionally attached to you.

or.

They have no other choice (the dark side)

Find your “only We”.

Analyzing the requirement for social transformation.
Analyzing the requirement for social transformation.

 

If you have the answer to the first then let’s move on to 2nd question.

 

Can our culture(business and it’s working) sustain and enjoy (growth in business) a social Transformation?

Let me give a brief description to the above part:-

It solely depends on the type of business to sustain social transformation like A cigarette company will avoid its activeness on social media platforms.

Is your company ready the take the “Heat of negative comments”

If a cigarette company transforms to social media it will receive negative comments …..

So here budget, content, and vision will always not determine the success of the company if it does not support and nurture the culture of social transformation.

If marketing in your industry is highly regulated, ask yourself whether social media is worth the effort. Perhaps other areas of your business, aside from your product, could benefit from a social presence?

Are we conversational brand or can be?

Here is a business case study on Facebook.

one line

“come and waste time with me”

So why would they pay attention to you?

If you already are a non-conversational brand or can be.

Analyzing the requirement for social transformation.
There’s an ad for every vice. That’s adviceAnalyzing the requirement for social transformation.

 

Can it work for your business?

You will have to weigh the risk and investment before the transformation.

Where are our customers and competitors?

This is a simple and basic question so don’t overlook and get the best answer to maintain or chase “only we” situation.

Few case studies:=

Apple

In social media, Apple is always highly selective. The Apple company operates social media accounts but does not acknowledge any followers ‘ posts and displays no activity. Nevertheless, Apple Music has been involved in social media for a long time. Apple Support has an active Twitter account to respond to customer requests. The “Shot on iPhone initiative” of videos shot by the iPhone users was sponsored by Apple in August 2017 through Instagram, who until now only had been used on billboards and advertising.

So why is the Apple company not publicly speaking to its audience? As the critics generally agree, Apple has even Tim Nudd of Adweek notes, “long declined to get its hands dirty in culture, in which spontaneity and genuine relations are all.” Apple has for years been creating positive word of mouths and reward programs for its goods. Apple CEO Tim Cook also said in a recent interview he viewed the social media world as fundamentally incompatible with the central mission of Apple.

Apple prides itself on protecting user privacy at all costs.

Takeaway

  • “Social media” is an extremely broad term, and Apple clearly cherry-picks the individual platforms that support their business objectives. Be selective rather than thinking you have to be everywhere all of the time.
  •  Think about your company’s values: do they fit with those of social media?

 Malboro

Both social media is stopped by this cigarette brand. Years of advertisement restrictions on any kind of cigarette product indicate that the threat is not worth the lawsuit against them–the release of a marketing campaign aimed at young people was highly critical in 2014. Just isn’t upside enough, so they don’t bother. It is noteworthy that Philip Morris, their parent company, maintains successful sites on its main platforms but utilizes them only to encourage open jobs and updates of charity work. Nonetheless, on their websites, there is no single product image.

Takeaways

If marketing in your industry is highly regulated, ask yourself whether social media is worth the effort. Perhaps other areas of your business, aside from your product, could benefit from a social presence?

Analyzing the requirement for social transformation.
Analyzing the requirement for social transformation.

Also, read

Importance of social media for online popularity.  

Benefits of blog marketing.

 


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